Kiwis have had a long-running relationship with SUVs. Our beautiful country was built on a foundation of country living, and New Zealanders' appetite for UTEs and SUVs is a reflection of our rural past (and present!). We can’t help but love the practicality of having a vehicle that handles well, provides plenty of space and makes us feel safe and secure when we drive it.
Whether that drive is for an adventure to one of our country’s beautiful beaches or simply to get the groceries home after popping into the shops, for many, an SUV just makes sense.
But Kiwi’s everyday driving experience has changed over the decades. Many people no longer find themselves living rurally, but rather inhabit urban, metropolitan areas and sprawling suburbs. The need for bigger SUVs has not only diminished but can also be a hindrance when it comes to trying to squeeze down narrow roads and parallel parking on busy city streets. But there’s no need to throw the baby out with the bath water, SUVs are still a class of vehicle that offers many advantages, even in populated urban areas. A compact SUV offers all the advantages of their bigger counterparts but is reimagined to suit the needs of those who occupy our evolving cityscapes. It comes as no surprise then that compact SUVs have become the most popular segment in the New Zealand market.
It's no secret that Mitsubishi keeps its fingers on the pulse of the market. They are one of the few companies that take the time to listen to their loyal customers, take on feedback, and implement it into their latest models. This strategy has done wonders for them carving out their market share across all segments, and the compact SUV segment is no exception.
Customers wanted a stylish compact SUV that looks great, has zippy performance, tight handling, and all the safety features you would need for a safe and satisfying driving experience. The icing on the cake would be if all this could be done at an affordable price.
Well, Mitsubishi is allowing their customers to have their cake and eat it too. The 2023 Mitsubishi ASX lineup ticks all the boxes for many Kiwi's perfect compact SUV - and does so without burning a hole in their wallet.
In this highly popular market segment, it is hard to fault the value of buying a new Mitsubishi ASX in 2023. At its highly competitive price point starting at $27,990 + delivery costs, it could be mistaken that the Mitsubishi ASX is a “bare bones offering”.. . but this couldn’t be further from the truth. The Mitsubishi ASX is packed with features that rival its pricier contemporaries.
Read more about Mitsubishi ASX
The 2023 Mitsubishi ASX has taken everything that made the previous models so popular and elevated it. It sports a fresh, stylish new look, and the high-quality driving experience of the Mitsubishi ASX makes even the smallest trip something to look forward to. The 2023 line-up capitalised on the success of the new design, carrying it forward into the current release. The 2.0L or 2.4L (VRX Model) DOHC MIVEC petrol engine with 6-speed automatic with sports mode combined with the compact size of the car provides an incredible driving experience. Tight, responsive handling is more akin to a sedan, with all the practicality of the safety and space of an SUV… all while providing a fuel efficiency of 7.6L/100km for the 2.0L and 7.9L/100km for the 2.4L model.
The Mitsubishi ASX makes keeping you and your family safe a top priority. All models of the Mitsubishi ASX feature 7 airbags, active stability control, electronic brake force distribution and active road handling systems. But that's just the start. The entire 2023 line-up of Mitsubishi ASX also includes a range of safety features that would normally come at a premium for other SUVs, including Forward Collision Mitigation, Blind Spot Warning System and Lane Departure Warning.
Considering the 2023 Mitsubishi ASX's incredibly competitive price point, it is impressive that Mitsubishi includes these additional safety features as standard. For many of ASX's competitors, their base price point is not only higher than the ASX, but these additional features are only present as an upgrade or on their premium models. Mitsubishi has earned its reputation for standardising and optimising its state-of-the-art safety features and pushing the industry forward in this regard, and the value-packed offering of the 2023 Mitsubishi ASX is great evidence of this.
The 8” touchscreen audio display with reversing camera is compatible with both Apple CarPlay and Android Auto. Seamlessly connect your phone to the Smartphone link for hands-free Bluetooth functionality that can be controlled from both the steering wheel and through voice activation. So whether you’re looking to stay entertained listening to your favourite playlist or podcast or need to make an important phone call while commuting, the Mitsubishi ASX makes sure that you can do so safely and without any hassle.
But the value and feature-packed offering of the 2023 Mitsubishi ASX line-up has one more ace up its sleeve - it comes with the best new vehicle warranty in New Zealand. The Mitsubishi Diamond Advantage is the gold standard in the industry, unrivalled in its comprehensive 10-year/160,00km powertrain warranty, 5-year/130,00km new car warranty, and 5-year premium roadside assistance. The Diamond Advantage is further evidence of Mitsubishi's confidence in their vehicles and provides you with peace of mind that while the 2023 Mitsubishi ASX may be at an unbeatable price point, no shortcuts have been taken in providing you with a premium compact SUV that will serve you for years to come.
It's no wonder the Mitsubishi ASX has been crowned the top-selling, best compact SUV in New Zealand.
Simon Lucas Mitsubishi expects the Mitsubishi ASX to continue making waves in the popular compact SUV market. There really isn’t much you can fault when it comes to the value of the 2023 Mitsubishi ASX, the only thing left is to book a test drive and see for yourself. Get in contact with the expert team at Simon Lucas Mitsubishi today!
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