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The Mitsubishi Outlander - New Zealand’s Favourite Medium Sized SUV

1 July 2022

As we head into the latter half of 2022, it's time to look in the rearview mirror at what has been an incredible year for Mitusbishi's Outlander. The Outlander has proven itself time and time again to be a permanent fixture in the New Zealand market, and the introduction of the Next Generation Mitsubishi Outlander has only further cemented its status as New Zealand's favourite medium-sized SUV.

The Next-Gen Mitsubishi Outlander burst onto the SUV scene with unparalleled aggression, featuring brand new bold stylings, a spacious interior with luxurious touch points, and unrivalled performance and fuel economy. To further drive the tremendous impact the Next Generation Outlander has had on the SUV sector, the latest PHEV model has set the benchmark for all medium-sized SUVs going forward.

 

A Bit of Outlander History

In 2004, the original Outlander made its debut and was instantly met with unanimous praise. It set the new gold standard for medium-sized SUVs and the preceding 18 years have brought even further refinement to these key factors that set it apart from its competition. Its initial inception was evidence that Mitsubishi had kept their finger on the pulse, listening to what their customers were after, and that's exactly what they delivered - an SUV that drove like a car, was appointed like a car, whilst still being a genuine 4WD and a versatile 7-seater that encompassed the features New Zealanders were after in a UTE. It was by sticking to their guns and providing customers exactly what they wanted that catapulted the original Outlander into being the number 1 seller on the New Zealand market. Since their initial release, 35,903 Mitsubishi Outlanders have been registered in New Zealand, which is more evidence of how receptive Kiwis are to these revolutionary SUVs. This is because Mitsubishi’s Outlander was first to market to provide an SUV centred on the family unit, a five-door SUV that is capable of accommodating anything a whanau may need it for. This year alone (CYTD of publishing), 4,011 Outlanders have been registered. In this same time frame, there have been a total of 30,891 SUVs registered in New Zealand, with 14,000 of those being medium-sized SUVs.  These fundamental considerations allow Outlander to hold its 12.98% overall market share for SUVs and 28.65% of medium-sized SUVs - an incredible feat in what has become a highly competitive and saturated market. 

It was not only the original Outlander that broke new ground in the medium-sized SUV market. Mitsubishi continued to listen to feedback from their customers and every new iteration of the Outlander was an evolution of the one that preceded it.  The second Outlander model was released in 2013, and this new model continued the trend that made the original crossover between sedan, hatch and 4WD so successful, while simultaneously incorporating a range of quality of life improvements to align it with customer expectations of modern-day vehicles. By sticking to this development cycle of taking advantage of customer feedback to enhance every variance of the Outlander, 2015 would bring one of the biggest innovations to the Outlander yet - the introduction of the world's first 4WD plug-in-electric hybrid, the Mitsubishi Outlander PHEV. With such a strong understanding of what had made Outlander so popular, Mitusbishi's practical approach to innovative technology paired with their attention to detail would cause the Outlander PHEV to be the world’s highest-selling plug-in hybrid since December 2018.

 

 

The Next-Gen Mitsubishi Outlander 2022, The Latest Iconic SUV in New Zealand

Flash to the present day, and the latest Mitsubishi Outlander pulls no punches. The Next-Gen Mitsubishi Outlander has continued the brand's momentum, being a powerhouse in the market. While it features a bold new aesthetic redesign, it still manages to pay homage to its past with a multitude of details that firmly place it as the next evolution of the beloved SUV. Available in both 5 and 7-seater models, the Next Gen Outlander's spacious design and incredible performance and fuel economy make it the perfect compliment for any lifestyle, whether that is your day-to-day-runner, getting the family where they need to go, or packing up and heading out for an adventure over the weekend. The Next Gen Outlander ticks all the boxes New Zealanders are looking for in a medium-sized SUV.

The Next Gen Outlander PHEV has also proven to be a game-changer. Able to seamlessly switch between drive modes to deliver unbeatable economy while never compromising on performance, the Next Gen Outlander PHEV challenges questions one might have about electric vehicle technology being the future of SUVs. The Next Gen Outlander PHEV is capable of an EV range of up to 84km, providing fuel-free freedom for the majority of Kiwis, while its over 800km of combined range makes range anxiety a thing of the past.

The Next Gen Outlander is backed by the best new car warranty in the industry - the Diamond Advantage Warranty - a 10-year (or 160,000km) Powertrain and a 5-year (or 130,000km) new vehicle warranty. This warranty extends to cover the PHEV too, providing an 8-year warranty specific to the battery. This gives you peace of mind that your high-quality vehicle will continue to be looked after well after you drive it off the lot. With such an incredible opportunity to score a new Outlander, it’s no wonder that Simon Lucas Mitsubishi customers stay loyal to the Outlander, loving it on delivery, and loving it even more after owning it.

 

 

What Our Customers Say about the Outlander

Alex, a customer from Auckland’s North Shore remarked on their satisfaction with the Outlander saying “We bought a new Outlander VRX last year and we are really impressed with the driving experience. We were lucky enough to go on a few road trips and we enjoyed the roomy interior and luggage space where we could fit all our camping gear. The technology inside is very advanced, it features plenty of safety features which give you peace of mind when driving in different road conditions. We haven't had a single problem with the car, so far it has been very reliable. We really enjoy the heated seats, especially in winter mornings, when it is very cold. Having 7 seats is particularly useful when the kids have friends over, or when relatives visit from overseas. We have really enjoyed our Outlander and would highly recommend it to anyone looking for a great value SUV."

BOOK A TEST DRIVE

Simon Lucas Mitsubishi is the leading dealer providing Mitsubishi vehicles in Auckland. We are thrilled over the Next Gen Outlanders' reception from our customers and are excited to see the ongoing evolution of the brand. Find out about pre-ordering from our next shipment of the Next Gen Mitsubishi Outlander and keep your eyes peeled for Simon Lucas's runout deals on previous Mitsubishi Outlander models.

 

 

 

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