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MITSUBISHI MOTORS NAMES NEW COMPACT SUV: ECLIPSE CROSS

14 February 2017

Tokyo, February 14, 2017 –  

Mitsubishi Motors Corporation (MMC) today announced it has chosen the name Eclipse Cross for its new compact SUV model to be debuted at the 87th GenevaInternational Motor Show* in Geneva, Switzerland on 7-19 March, 2017. Eclipse derives its name from MMC’s popular specialty coupe model sold in the US from 1989, while Cross is short for crossover. Eclipse is also a word used to describe an astronomical event. Marrying stylish coupe lines with the freedom of movement of an SUV, the beautiful, dynamic form of Eclipse Cross serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse. The high-saturation red body color newly developed for the model is also reflected in the name to evoke the brilliance of the prominence seen during the total solar eclipse.

* Le 87e Salon international de l’automobile Genève 2017. With press days on 7-8 March, the show isopen to the public from 9-19 March. MMC will hold its press conference from 11:15am on 7 March,local time, at the MMC booth.

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